If you’re selling a product or service online, you should be using Olark. Seriously, I don’t care what you’re selling. If you’re selling anything, you should have the Olark chat widget on your website. People hate having to wait for responses via email or for callbacks from companies.
The time it takes for you to respond to an email or call back a potential customer is time that someone else can be stealing them from you. By providing live chat on your website, you have the ability to immediately answer questions and generate new sales.
Plus, most customers just find live chat to be more convenient. They’re already on your website. You should be able to communicate with them in real-time to answer any questions they have and turn them into a conversion as quickly as possible.
What Exactly Is Olark?
Olark is currently the most popular live chat platform for website owners. Businesses generally offer live chat to reduce their operating costs and increase their conversions. In my opinion, Olark was the first company to create a really clean design for a website chat widget.
A lot of business owners think that adding live chat to their website is something that only big companies can afford to do. However, in reality, most big companies use Olark or similar companies to offer live chat. They aren’t building their own custom solutions.
Olark is currently offering a 14-day free trial for new customers. You can signup for it by clicking the button below. And of course, if you end up not using, you can cancel your account at any time.
I’m going to explain some of the features offered by Olark. It actually offers a lot more than what you see on the frontend of websites that are using it. Let’s take a look at some of those features…
You have full control over the color scheme of your chat widget. You can use a color wheel or hex number to brand your widget so that it matches your website. You can also personalize it for customers by displaying employee pictures so customers know who they’re talking to. While this may seem like a “simple” feature, it can greatly increase your conversion rates.
It’s also worth mention that Olark is available in multiple languages: English, Spanish, French, German, Italian, Dutch, Portuguese, Russian, Swedish, Turkish and Chinese. If it’s not available in your language, you can easily translate it yourself.
While you have the option to initiate chat with any of your website visitors, you can also automate the process. For example, you can setup predefined messages to be sent when visitors go to specific pages or have been on your website for a certain amount of time.
After a visitor responds to your automated message, you can then take over the chat. This gives the impression that staff are constantly monitoring the website and trying to help visitors. Olark provides a pretty good amount of targeting options for initiating automated messages.
Olark has a pretty sophisticated reporting system that’s displayed in a few easy-to-use format. You can view various types of customer reports and review chat histories to look for trends and monitor your employees. It can also be useful in showing you the times of the day that chats are the most active on your website so you can schedule employees accordingly.
Chat can be a great archive for your marketing team. If you see that customers are consistently asking some of the same questions, maybe you need to explain that better on your website or maybe it should be added to an FAQ page to increase your conversion rates.
Of course, most companies can’t provide 24/7 chat solutions. Olark has an option for that too! If nobody is available to take a chat, they can automatically redirect chats to a specific email address so you can follow up with that customer once you’re available.
Olark has zero limits on the amount of chats you can have going on. It doesn’t matter if you have 10 chats in a day or 10,000 chats – the price isn’t going to change. All of their pricing is based around the amount of agent accounts you have in their system.
You can search every chat that’s ever taken place on your website. Olark stores everything from the chat itself to the visitor’s name, email, referring URL, and whatever other details you’ve collected.
A lot of people overlook this feature, but it can be great for sending followup emails to potential customers. It’s also the perfect tool for many quality assurance teams.
While managing teams is normally something that’s only done by larger companies, I think it’s definitely worth mentioning. Olark allows you to easily monitor your team’s performance to ensure your customers are being taken care of. It also gives you the ability to make sure your team isn’t being overworked.
This is perhaps one of the most valuable features offered by Olark. You have the ability to allow your visitors to share their screen so you can provide them with guidance. This is extremely useful if your customers are consistently needing help with the purchasing, registration, shipping, etc. It’s also a great tool for addressing technical questions.
I’ve never come across a type of website that Olark can’t technically be used on. There’s plugins for tons of software, such as WordPress. You can add Olark to literally any website that you’re able to add custom HTML to. It also integrates with all popular e-commerce platforms.
If you’re worried that you won’t be able to add Olark to your website, jump into chat with their support team and they’ll be happy to help you (they have an awesome support team).
Some Final Thoughts…
It’s pretty rare for me to use services that don’t offer live chat on their website. It’s just so convenient to offer that I feel like any company who doesn’t offer it probably doesn’t care about providing premium support to their customers – and that’s not the type of company I’d want to use.
I understand that some website owners are very reluctant to try new things. With that being said, Olark offer a 14-day free trial. If you end up not liking their service for any reason, you can cancel your account at any time. There’s simply no reason for you to not give them a chance.